The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

RESEARCH • EDUCATION • ADVOCACY

Filtering by Tag: Wells Fargo

Whither the Emperor Norton Memorabilia in the Wells Fargo Collection?

Last week, Wells Fargo announced that, in connection with its plan to move its headquarters to a new location in San Francisco, the company will sell its longtime headquarters building at 420 Montgomery Street and close the Wells Fargo Museum there.

This raises the uneasy question of what is to become of a number of significant Emperor Norton-related artifacts in the Wells Fargo collection — including at least two of the Emperor’s signed promissory notes and a rare statuette of the Emperor made in 1877. One of the notes has been on display at the Museum for years.

Wells Fargo has kept these items in its care for decades, even generations — for which the bank deserves thanks.

But, in order to preserve and even increase access to these Norton artifacts by researchers and the public, Wells Fargo now should donate them to one or more San Francisco institutions that (a) are dedicated to collecting, archiving, and presenting San Francisco historical resources, and that (b) have the capacity to make these artifacts available for inspection by researchers and occasional exhibition viewing by the public.

Two obvious candidates are the San Francisco History Center (at the San Francisco Public Library) and the San Francisco Historical Society.

There is nothing wrong with a change of stewardship for these Norton artifacts. But, there is a right way and a wrong way to do it.

If Wells Fargo does decide to relinquish its Norton artifacts, whether by donating them or selling them, the dispensation should be a matter of record — so that information about these items doesn't get orphaned and the items themselves effectively "disappeared."

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“A New State of Things?” A Pre-Imperial Proclamation from Joshua Norton in July 1859

On 5 July 1859, Joshua Norton took out a paid ad in the San Francisco Daily Evening Bulletin. The ad was a brief “Manifesto” addressed to the “Citizens of the Union.” It outlined in the broadest terms the national crisis as he saw it and suggested the imperative for action to address this crisis at the most basic level.

This was a little more than two months before Joshua issued his Proclamation — published in the same paper — declaring himself Emperor of the United States on 17 September 1859.

Together with what we already knew — that Joshua Norton continued to run business ads for nearly a year after his insolvency of August 1856; that the San Francisco directories of 1858 and possibly 1859 included listings for him...

The Manifesto is one of three additional pieces of evidence that Joshua Norton remained on the scene — and in San Francisco — in the period between his insolvency and his installation as Emperor.

One of these three traces is an historical “rescue” — reported by Allen Stanley Lane in his 1939 biography of Emperor Norton but apparently forgotten and possibly never documented before now.

The other two — including the Manifesto — are, we believe, discovered, documented and published here for the first time.

This new information should put to rest the conventional wisdom that Joshua Norton "disappeared" for X number of years only to "reemerge" fully transformed on a beatific day in September 1859.

No, there was a process and a path from fall to rise — from Point A to B.

These are three more of that path's public signposts.

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The Mid-Century Advertising Origins of an Emperor Norton Illustration That Still Is Finding New Life After 50 Years

There’s a familiar and popular illustration of Emperor Norton that most Nortonians know because it appeared on a Discordian flyer created by Greg Hill a.k.a. Malaclypse the Younger.

Hill wasn’t just any Discordian. He was one of the two co-founders of Discordianism, the mystical “anti-religion” that reveres Emperor Norton as a saint. It is Hill qua Malaclypse who is credited with the oft-quoted aphorism: “Everybody understands Mickey Mouse. Few understand Hermann Hesse. Hardly anybody understands Einstein. And nobody understands Emperor Norton."

But, it wasn’t Hill who drew the Emp that is featured on his flyer. He cribbed the illustration from one of the most influential corporate advertising firms in the United States. The illustration was work the firm had just done for an Old West banking client that has been a household name for generations.

The ad firm already had a connection of sorts to the Emperor. Soon — 50 years ago this past July — the firm would create what now is regarded as one of the most legendary ads in the history of the discipline.

The obscure origins of the firm’s portrait of the Emperor have remained hidden for decades.

Read on to see what’s under the rock. It’s a fascinating story.

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